Scaling GANNI’s CRM with Bloomreach
With customer data finally connected and campaigns automated, GANNI’s CRM is now built to grow with the brand.
revenue from email campaigns
sessions from email
2024 has been an exciting chapter in our collaboration with GANNI. Together, we’ve made significant progress in CRM and marketing automation by introducing Bloomreach into GANNI’s setup.
The goal was to centralise all customer data, creating a strong foundation for delivering relevant and personalised customer experiences across channels while ensuring operational efficiency. The solution includes:
Structuring and centralising customer data using Bloomreach’s Customer Data Platform (CDP).
Activating customer data to drive personalised, automated campaigns tailored to GANNI’s audience.
Optimising GANNI’s Marketing Automation setup to ensure flexibility and agility while delivering measurable results and achieving its ambitious CRM goals.
Our collaboration with IMPACT Commerce has created new opportunities for international expansion, and the integration of Bloomreach has significantly accelerated growth in both traffic and revenue.
Smooth transition & strong results
The transition to Bloomreach went smooth, and the results so far have been quite impressive – for example, a 70% increase in revenue from email campaigns and 53% increase in sessions in just one year.
With this strong foundation, GANNI can continue to scale its CRM efforts and deliver exceptional, personalised experiences to customers around the world.
Bloomreach is a perfect fit for GANNI’s marketing ambitions. It combines powerful data centralisation with advanced personalisation and automation capabilities, giving them the tools they need to create meaningful customer experiences and scale their CRM efforts across markets.
See what Bloomreach can do for your business
Bloomreach enables you to personalise every step of the customer journey by combining real-time customer and product data into a single solution.
Whether through Marketing Automation, Product Discovery, or the Unified Data Platform, Bloomreach simplifies how businesses create meaningful digital interactions.
